NSPCC Virtual Events

How to design, develop and launch a successful virtual event in under 3 weeks?

The Opportunity

NSPCC asked us to work quickly to develop and test ideas for virtual events which would help them to protect their income in the face of event cancellations around the COVID-19 pandemic.


The highlights

In order to create successful propositions for the charity, we rapidly undertook idea development, using existing insight with a combination of internal and external virtual workshops. We came away having created three unique, virtual event propositions: Run30, Ride300 and the Big Climb. These three pilots have now been delivered successfully, yielding fantastic results, including delivering a ROI of greater than 3:1.