That shared experiences have the power to excite, engage, and influence individuals like nothing else.
On a massive scale
For us, the individual in the crowd is at the heart of everything we do.
So we begin by understanding them, who they are, their motivations and how they think and feel about the world, before they become part of something bigger.
Only then can we design and develop experiences and events that delivers the right results for our partners.
We offer a full suite of agency services focussed entirely on, and optimised for, mass participation event design, development and delivery.
From bespoke research to campaign strategy, product innovation to project management support – we have the experience and specialist skills to support your team every step of the way.



How do you take fan experience, excitement and engagement to a new level, across a global series?

This year we’re growing the Event Fundraising Monitor for 2026 and opening up membership to a wider range of charities looking to get more out

Established in the wake of lower than anticipated levels of event entries post-pandemic, The Mass Participation Pulse provides actionable insight to support event organisers, brands

Since 2013, we’ve compiled a report of the most successful charity-owned mass participation events. Which charities have made this year’s Top 25? And what insights
If you need to engage, inspire and motivate your audience or want to get more out of your existing mass participation events and would like to talk to one of our team, please drop us a line on:
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