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Identity contracted Massive to provide the complete Signage and Wayfinding Plan for the Coronation Processional Viewing, Ticketed Areas and Big Screen Sites including walking routes, VVIP routes and Business and Resident information signage.
Working with the Crowd Management Team we have designed the major public walking routes from all key transport hubs into the Processional Route viewing area and other key locations. Incorporating lamppost signage, hardware, stewards, paid staff and volunteers we are ensuring a clear and consistent wayfinding plan across the event footprint incorporating 1000s of signs and 100s of staff and volunteers.
Working with stakeholders from across the city and incorporating learnings from the Jubilee and Operation London Bridge, Massive are delivering an essential element of the biggest National event of 2023.If you need to engage, inspire and motivate your audience or want to get more out of your existing mass participation events and would like to talk to one of our team, please drop us a line on:
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