What influences fundraising at sports events?
Claire in the team looks at…why some charity’s fundraisers raise more than others at sports events? Last year we undertook research into fundraising at the UK’s biggest and most successful mass participation sports events. Our Report, The Sports Fundraising Snapshot, drew on data from over 20 million individual event participants to highlight that the events market […]
How to deliver a successful mass participation fundraising event
To celebrate five years of the massive top 25 we wanted to share our insight as the sector leaders in mass participation, to highlight key lessons on how to deliver a successful mass participation fundraising event. Since the massive Top 25 began in 2013, 28.7 million people have participated in the events, raising nearly £700m. […]
what trends will shape the future of events and charities?
The future of events, the future of charity and trends affecting both are something we think about a lot. So when we were asked to collaborate on a report to review the effect trends in consumer behaviour, charity giving and technology could have on charities and what that may mean for those looking to engage […]
The Top International mass participation events
As a team we have been researching new peer to peer fundraising events for more than 5 years, speaking to the charities and event managers behind the most successful mass participation fundraising events in the UK. Understanding what lies behind great events and hearing first hand about the biggest innovations in the sector allows us […]
