How to deliver a successful mass participation fundraising event?

How to deliver a successful mass participation event?

To celebrate five years of the massive top 25 we wanted to share our insight as the sector leaders in mass participation, to highlight key lessons on how to deliver a successful mass participation fundraising event.

Since the massive Top 25 began in 2013, 28.7 million people have participated in the events, raising nearly £700m. Driven by an increasing desire for experience, innovation and ambition from charities, massive have seen the events fundraising market grow in size and scale each year.

Our aim is to highlight some of the changes we’ve seen and give a view of what we think may happen in the next five years. More importantly we wanted to share the experiences of those people and organisations who’ve made mass participation events work for them.

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Our insight