what trends will shape the future of events and charities?

The future of events, the future of charity and trends affecting both are something we think about a lot.

So when we were asked to collaborate on a report to review the effect trends in consumer behaviour, charity giving and technology could have on charities and what that may mean for those looking to engage and excite people through events we were keen to be involved.

Working with fellow agencies Manifesto and Kivo we conducted extensive surveys of charity employees, in-depth interviews and discussions with charity leaders, to pinpoint the source of the fears hindering the charity sector and suggests practical approaches to overcome them. The second half of The Future Charity identifies six major enablers of change with suggestions on how to begin putting them in place.


Our insight