What motivates runners? What gets them to put their trainers on and head out the door on dark, wet, winter days? As an agency working with brands, charities and rights holders, we wanted to better understand this motivation and discover what drives runners to enter mass participation running events. Working in partnership with findarace.com, we surveyed […]

The Virtual Fundraising Monitor 2021

A year ago, with the country in and out of lockdown, events cancelled, enforced home working, and the pandemic putting charity budgets under pressure, the mass participation fundraising world had been turned on its head. Physical mass participation events were forced to pivot quickly, new virtual fundraising events were created and existing digital challenges adapted […]

What we’ve learned about mass participation events in 2021

Last week we published the Massive Top 25, our latest report on mass participation fundraising events in 2021. Not surprising, 2021 was a much more positive year than 2020 with income from the Top 25 mass participation events increasing by 60%. With the ease in Covid restrictions across the country, some physical events returned in […]

Charlie Mussett joins massive as an event operations consultant

massive welcome event delivery and safety specialist, Charlie Mussett to the team as an Event Operations Consultant. Charlie brings with him a wealth of knowledge in mass from his time with the UK’s biggest mass participation event series; Great Run. In 2020, in response to COVID-19 and in consultation with industry experts, the event delivery […]

The Top International mass participation events

As a team we have been researching new peer to peer fundraising events for more than 5 years, speaking to the charities and event managers behind the most successful mass participation fundraising events in the UK. Understanding what lies behind great events and hearing first hand about the biggest innovations in the sector allows us […]