How to activate a corporate partnership?

The Opportunity

Santander and their partner Alzheimer’s Society were looking to create and produce a mass fundraising event in September 2021.

We initially created an event concept and unique identity for the project which was focussed on bringing colleagues back together in a safe environment for a fun fundraising event.

This will ultimately support the Santander and Alzheimer’s Society partnership, and raise awareness and funds for  Alzheimer’s Society.

The highlights

We facilitated an initial strategy workshops to create the event concept, as well as also developing and producing creative assets and a template for participants to complete the challenge in a safe way.

Launched last summer, the event took place during September 2021 meeting its fundraising target.