Marie Curie

How do you support a charity identify headroom for the growth of existing products whilst providing recommendations for further focus of innovation?


Marie Curie wanted to understand how their portfolio was performing, identify opportunities and know how to translate their recent strategy work into relevant actionable insights for product development.


We reviewed the portfolio, sorting and distilling the research into a clear map of key opportunities. The portfolio was assessed through multiple lenses using the ‘stop, start, continue, change model’. This sat alongside a competitor and landscape analysis, as well as an audience insight piece. The combination of these activities enabled us to produce recommendations that allowed Marie Curie to move from being product-driven to being more audience-driven.

The results were portfolio management recommendations, with our work helping the charity identify areas of opportunity for new product development. We also helped identify  headroom for the growth of existing products and recommendations for further focus of innovation.