DofE Adventure

How do you create and deliver a stand out hiking event in a crowded market?


In 2017, DofE piloted the DofE Adventure: a 50km hike and overnight camping event experience in the Peak District.   Building on the success of this pilot, the charity asked us to bring our experience of event delivery and fundraising strategy to their flagship event. They tasked us with embedding the cause and fundraising messaging into the event and uplifting the experience for thousands of participants, with a challenging and interesting route and premium campsite. 


“We started working with Massive to enhance both fundraising and the participant experience for our flagship event. The team were excellent in creating and delivering this challenge and we look forward to working with them in the future.” Claire Hall Head of Events With a little help from our team, the event transformed to become an extra special weekend, unlike any other charity hiking event on the market.  With improved route management using barcode tracking, and festival-style additions including chill-out tipis, overnight survival kits and a premium bar offering, the DofE Adventure is now one of the UK’s most popular charity hiking expeditions. Since 2018 we have delivered two Adventure events; one in the Cotswolds and one in the South Downs, bringing increased fundraising and an enhanced DofE experience to almost 4,000 participants.  In 2020, following the COVID-19 pandemic we worked with DofE to develop the successful Virtual Adventure Challenge.