DofE Adventure

How do you create and deliver a stand out hiking event in a crowded market?

The Opportunity

DofE piloted the DofE Adventure, a 50km hike & overnight camping experience event, in 2017 in the Peak District. Building on the success of the pilot, the charity approached massive to bring our experience of event delivery and fundraising strategy to the flagship event.

The highlights

Since 2018 we have delivered two Adventure events in the Cotswolds & South Downs, bringing an enhanced DofE experience to almost 4,000 participants. With improved route management using barcode tracking and festival-style additions including chill-out tipis, overnight survival kits & a premium bar offering, the event is an extra special weekend unlike any other charity hiking event on the market. In 2020, massive is working with DofE on their Virtual Adventure, following the COVID-19 pandemic, whilst planning for Adventure to return in 2021 for the centenary year of the Duke.